Classification of Online advertising tools

Online advertising is a form of promotion tool that uses the web for advertising over the Internet. The key idea is to convey marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Online advertising is all about promoting your website over the internet in such a way, people who are interested in your product or service are able to locate your website. The basic strategy is to find the best terms and phrases that people would enter in the search engines to purchase goods and services that you are offering. If you are able to do this, then your online advertising will be successful. If the potential customers are unable to find your web, then your keyword based online advertising efforts will likely fail.

Business owners are using online advertising to promote their goods and services to their target audience trying different keywords to specific pages of their website in an attempt to get more leads from their online advertising campaigns. Advertising online is the most economical way to market goods or services.

Online adverting enables you to select the keywords for your online advertising campaign and track the effectiveness of each and every keyword in terms of sales and revenues.

Focusing on search engines is important. Going by the facts, 80 per cent of users typically visit only the first three results from a search query, 54 per cent of the users views only the first page of results in each keyword search session.

According to market research reports, search engines outperform all other online advertising media in driving visitors to web sites. Moreover, potential customers are five times more likely to purchase products after seeing search listings as compared to banner advertising. Some more facts and figures about search engines:

• 77 per cent of Internet users employ search engines more frequently as compared to other online advertising media, such as banner ads, Web links, and e-mail links as the leading tool for discovering information about a product or service.
• 84 per cent of Internet users use search engines frequently to discover Web sites and find products or services.
• 55 per cent of Internet users are more likely to purchase online after seeing search listings versus 9 per cent for banner advertising.

Search engine keyword based marketing, like Google AdWords, is growing at a rapid pace, and per click revenues are increasing too. Business people understand the power and simplicity of search engine marketing and how online advertising benefits their business in terms of sales and profit.

Several advertising options that represent the most popular areas within the online advertising menu are:

• Search engine advertising: The three biggest sources of this type of advertising are Google, Yahoo, and Bing. The best part about search engines is that, they make it easy to drive traffic to your website. The big three search engines represent 98 per cent of the entire search advertising market.
• Display ads: 21 per cent of the total online advertising last year and falling fast. Banner or contextual advertising is not effective, although available at cheap cost per thousand impression rates. Here you rent space on a web site and you pay for the space and not for the visitors.
• Classified advertising: Classified ads run at a cost per space and not for visitors directed to your website so again you are paying per thousand page impressions whether people click on your ad or not. Rich media: This is similar to display ads, except that these ads are video targeted. In advertising, the better the targeting, the higher the value and the greater the advertising revenue.

Search online advertising is the best option to bring keyword based search traffic to your website. Keyword based search brings exactly your targeted audience to your ad message.