Pay Per Click Advertising - PPC Services India

PPC (Pay Per Click) is advertising through any online resource like – websites, search engines and directories etc. In PPC advertising, the advertiser only has to be charged when a visitor actually click on his ad. The cost per click is what the exact bid price that is setup during the PPC campaign.

Pay per click advertising is still one of the quickest and effective ways of promoting your business online. Some call it keyword auctioning, and if people are bidding high prices to get on the major search engines and other top web properties, then you know it's a profitable place to be. One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. With pay-per-click engines, you bid on keywords that describe your business, your products, or your target audience. Then, you're charged your bid price every time someone clicks on your ad, which is displayed when a searcher types in the keyword you've chosen into the search box at an engine. Whoever is willing to pay the most for the keyword or keyword phrase will be at the top of the rankings.

PPC (Pay per click) advertising process includes:

• Extensive research of low and high cost keywords
• Geographic / Global keywords categorization for the campaign
• Ads campaign designing and setup
• Keyword bid cost and ad position analysis and setup the same
• Split testing for better ROI
• Bidding management and PPC campaign Monitoring

PPC (Pay Per Click) Advertising Advantage:

• Low cost investment
• Fast results
• Increased traffic
• More sales

PPC engines are categorized in two major categories:

• Sponsored Search
• Content Search

Major PPC services in search engines are: Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, Ask, LookSmart, Miva, Kanoodle, Yandex and Baidu.

Some important terminologies in pay per click services are:

• CTR - Click-through rate
• CPM - Cost Per Mille
• eCPM - Effective Cost Per Mille
• CPT - Cost per thousand
• CPI - Cost Per Impression
• PPC - Pay per click
• CPA - Cost Per Action
• CPC - Cost Per Click
• eCPA - effective Cost Per Action