Online advertising is a form of promotion tool that uses the web for advertising over the Internet. The key idea is to convey marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Online advertising is all about promoting your website over the internet in such a way, people who are interested in your product or service are able to locate your website. The basic strategy is to find the best terms and phrases that people would enter in the search engines to purchase goods and services that you are offering. If you are able to do this, then your online advertising will be successful. If the potential customers are unable to find your web, then your keyword based online advertising efforts will likely fail.
Business owners are using online advertising to promote their goods and services to their target audience trying different keywords to specific pages of their website in an attempt to get more leads from their online advertising campaigns. Advertising online is the most economical way to market goods or services.
Online adverting enables you to select the keywords for your online advertising campaign and track the effectiveness of each and every keyword in terms of sales and revenues.
Focusing on search engines is important. Going by the facts, 80 per cent of users typically visit only the first three results from a search query, 54 per cent of the users views only the first page of results in each keyword search session.
According to market research reports, search engines outperform all other online advertising media in driving visitors to web sites. Moreover, potential customers are five times more likely to purchase products after seeing search listings as compared to banner advertising. Some more facts and figures about search engines:
Search engine keyword based marketing, like Google AdWords, is growing at a rapid pace, and per click revenues are increasing too. Business people understand the power and simplicity of search engine marketing and how online advertising benefits their business in terms of sales and profit.
Several advertising options that represent the most popular areas within the online advertising menu are:
Search online advertising is the best option to bring keyword based search traffic to your website. Keyword based search brings exactly your targeted audience to your ad message.