Search Engine Optimization & Marketing Company

Now that you are planning to make a website, you need to understand that making a creative and attractive webpage is not enough. You need to develop a search-engine friendly website to get indexed on the search engines. You can follow some basic Search engine optimization tips to improve your web-page.  You need to make the website search engine friendly as well as user friendly so that it is easily accessible to its users. The reason being, if the pages are not search engine friendly and not indexed then no one can reach them.

Given below are some simple Search engine optimization tips to bring out the true essence of your website:

Layout of webpage: The layout of a web page has an important role to play. To drive visitor to a website, the layout of the webpage has to be very good. Users do not spend much time on a webpage. If the layout is not upto the mark, there will be great chances that a visitor immediately leaves it, no matter how good is your content. The most important information should be at the top of the webpage, so that the viewer can see it without scrolling. The content should be evenly distributed into paragraphs of not more than 100 words. To increase the readability of a webpage, use bullets, bars, tables, white spaces and margins appropriately.

Size of Webpage: This is the second crucial factor. Long web pages take time to load as compared to small pages. Going by the facts, ideal time for loading a webpage should not be more that 8-10 seconds. Always keep your pages under 32 K in order to make it load quickly. Moreover, visitors do not prefer to scroll. However, if scrolling is required, add internal navigation for users to directly jump on the information they need.

Navigation of Webpage: If you wish to make your web page user friendly, use proper navigation tools. Navigation links should be easily accessible, clear and at the top of each webpage and the navigation structure should be similar on each page of a website. However if you have a complex website, always add a search function to your webpage.

Fonts of a webpage: Fonts of webpage are also significant to make web page user friendly. If the fonts are not proper, retaining visitors to that particular page would be difficult.It is better to create webpage using default font of most browsers such as Ariel, Times new roman, verdana to name a few.  Make headings or titles in bold and underline most important lines of your webpage. To avoid visibility problem in reading, do not use light text on dark background.

Content of a webpage: Content being the chief component of a webpage; make sure the content should be informative with some uniqueness. Avoid grammatical mistakes or spelling errors in content of your webpage. Often readers prefer to scan text on internet; so content written in text should be easy to scan through

Above tips can help you create a better web page.